Generative AI (GenAI) can accelerate processes, increase productivity, and unlock new value. Yet many companies focus only on short-term efficiency gains: they test individual tools and measure their benefits in terms of time saved - without pursuing an overarching strategy. However, GenAI only unfolds its full potential when it is purposefully integrated into business processes.
Based on our experience in numerous GenAI projects, we have developed a proven three-step framework. It helps companies not only to deploy GenAI selectively, but also to scale it and integrate it strategically into their business processes. The three stages - Individual Impact, Functional Impact and Business Impact - help make initial applications quickly usable, optimize processes in a targeted manner and establish AI as a long-term growth driver.